Solar Installation Leads from Contractors Who Trust You
That Actually Close.
Roofers are on every roof. Electricians see every panel. HVAC guys talk about energy bills every day. They know who needs solar — and they can send them to you.
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Solar Installation lead gen is broken.
Here's what you're dealing with.
Solar lead generation is dominated by
Solar lead generation is dominated by national companies spending millions on door-to-door canvassing and digital ads — independent installers can't compete at scale without burning their margins on leads
Solar leads bought from aggregators are
Solar leads bought from aggregators are sold to 4–6 companies simultaneously, creating a race where the lowest price wins — warm contractor referrals skip that race entirely
Homeowners are skeptical of solar companies
Homeowners are skeptical of solar companies after years of aggressive door-to-door pitching — a recommendation from a trusted roofer or electrician breaks that skepticism instantly
How LeadChuck works for solar installations
Step 1: Set Your Price
A residential solar installation averages $15,000–$35,000 — the highest single-transaction value of most home improvement categories and worth every dollar in lead acquisition.
Step 2: Get Referrals
Roofers, electricians, HVAC contractors, and energy auditors all have daily conversations about energy costs with homeowners who are perfect solar candidates.
Step 3: Close Jobs
When an electrician texts you saying 'I've got a client in Brentwood asking about solar — their bill is $400/month and they own the house — can I make an intro?' you're walking into a sale.
The referral flywheel in action
Your net lead cost: $17 for $22000+ in revenue. Plus $133 earned in outbound referrals.
Who sends solar installations leads?
These trades encounter your work constantly — and get paid to send it your way.
Roofers
Roofers are on every roof and know exactly which homes have unobstructed south-facing surface area ideal for solar
Electricians
Electricians discussing panel upgrades and energy costs naturally bridge to solar conversations
HVAC Contractors
HVAC pros talking about energy efficiency and high cooling bills are perfectly positioned to recommend solar
Home Energy Auditors
Energy auditors quantify the exact savings solar would provide — they're the warmest possible referral source
Insulation Contractors
Insulation contractors reducing home energy loss work with the same energy-focused homeowners who want solar
Who do solar installations refer out?
Every job creates referral opportunities. Turn them into income.
Roofing
$100-200Solar installations on aging roofs should follow a roof replacement — and you should be referring that first
Electrical Panel Upgrade
$75-150Many solar installations require a panel upgrade to 200A service before the system can be installed
Battery Storage
$100-200Solar clients frequently ask about battery backup — if you don't install batteries, refer a specialist
EV Charger Installation
$45-90Solar homeowners are prime EV charger installation candidates — refer the install
Insulation
$55-110Solar clients focused on energy efficiency often want air sealing and insulation improvements too
Simple, transparent pricing
Free to join
No monthly fees
Pay per lead
You set the price
10% platform fee
Only on lead fees
Earn referrals
Offset your costs
“I was spending $8,000 a month buying leads from EnergySage and Angi. My close rate was 18%. LeadChuck connected me with a roofing company and two electricians who now refer specifically to me. My close rate on those referrals is 71% and my lead cost dropped from $450 to $120. I closed $380,000 from LeadChuck referrals last year.”
Chris H.
SunRise Solar Solutions, Brentwood, TN · 9 years in business
Frequently asked questions
Yes, fundamentally. Aggregator leads are sold to multiple companies and arrive cold and skeptical. LeadChuck leads come from contractors the homeowner already trusts — close rates are 3–4x higher at a fraction of the acquisition cost.
Typically $100–$250 given the job value. On a $20,000 installation that's less than 1.5% acquisition cost — compared to $400–$800 from solar lead aggregators.
Not required, but contractors who refer expect you to be able to close deals — having financing options makes you more valuable to the referring contractor because their client gets a complete solution.
They generate the highest-quality leads available. A roofer who walks a pristine south-facing roof and says 'this is perfect for solar' has done your pre-qualification work. That lead is 80% closed before you make contact.
Related trades
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