Building Your Reputation as a Trusted Sender
Your reputation on LeadChuck determines how fast you get paid. New members wait 30 days for payouts. Trusted senders wait 3. Here's how to climb the ladder.
The Three Trust Levels
Where everyone starts
5+ accepted leads, ≤30% rejection rate
20+ accepted leads, ≤20% rejection rate, 90+ days
What Moves the Needle
One number matters more than anything: your acceptance rate. That's the percentage of leads you send that get accepted (not rejected with a Category A reason).
- Verifiedneeds ≤30% Category A rejection rate (meaning 70%+ of your leads aren't flagged as bad)
- Trusted needs ≤20% Category A rejection rate, plus 20+ accepted leads and 90 days on the platform
Category B (wrong area, wrong trade) and Category C (receiver too busy) rejections don't count against you. Only Category A — where the lead itself had a quality problem.
What Contractors See About You
When someone receives a lead from you, they can see your sender profile:
- Trust level badge — New Member, Verified, or Trusted
- Star rating— From contractors who've received your leads
- Acceptance rate — How often your leads get accepted
- Close ratio — What percentage of your accepted leads turned into actual work
- Verification badges — Identity ✅, Phone ✅, Bank ✅
All of this builds trust. A contractor is way more likely to accept a lead from a Verified sender with a 90% acceptance rate than a New Member with 2 leads sent.
How to Build Your Reputation Fast
- Treat your first 5 leads as an audition. Send only your best referrals. Verified status unlocks at 5 accepted leads, and that drops your hold from 30 days to 14.
- Include complete, accurate info. Wrong phone numbers and vague descriptions are the top reasons leads get rejected.
- Send to the right contractor. Check their categories and service area. A plumbing lead sent to an electrician is a wasted shot.
- Follow up with your client. Let them know a contractor will be calling. Warm leads close better, and better close rates mean better ratings for you.
- Be consistent. The jump to Trusted needs 90 days on the platform. Keep sending quality leads steadily rather than dumping 20 at once.
Can Your Trust Level Go Down?
Yes. If your Category A rejection rate exceeds the threshold for your current level, you can get bumped back down. That means longer hold periods and less trust from receivers.
The fix: focus on quality. Check out Understanding Rejection Rates for a deeper dive on what to watch.
💡 Pro Tips
- Quality over quantity, always. One good lead that closes is worth more to your reputation than 10 mediocre ones.
- The 30→14 day jump is huge. Getting from New Member to Verified is the biggest quality-of-life improvement. Focus on those first 5 accepted leads.
- Close ratio matters too. Contractors can see how often your leads turn into real work. Even if a lead gets accepted, a lead that actually closes is what earns you stars.
- Check your dashboard regularly. Your accept rate is right there on the main page. If it starts dropping, slow down and figure out why.