How to Price Your Leads
Your lead fee controls how many referrals you get — and what quality. Set it too low and nobody bothers sending to you. Too high and you're overpaying per lead.
What Is Your Lead Fee?
Your lead fee is what you pay when you accept a lead someone sends you. You set this in your profile, and you can change it anytime.
Think of it as a bounty. A higher fee means senders earn more for sending leads your way — so they're more motivated to find you referrals.
The Pricing Range
- Minimum: $15
- Maximum: $1,000
- Common presets: $25, $50, $75, $100
Most contractors land in the $50–$75 range. Higher-ticket trades (roofing, HVAC, remodeling) often go $75–$150. Lower-ticket trades (handyman, cleaning) usually sit at $25–$50.
The 10% Platform Fee
On top of your lead fee, there's a 10% platform fee. This is how LeadChuck keeps the lights on.
Example breakdown:
- Your lead fee: $50
- Platform fee (10%): $5
- Total you pay when accepting: $55
- What the sender receives: $50
Your profile shows the total with the platform fee so there's no surprises. What you see is what you pay.
How Your Price Affects Lead Volume
Senders browse contractors and see your lead fee right on your profile. Here's how pricing plays out:
- Too low ($15–25): You'll get leads, but you're the "cheap option." Senders may prioritize higher-paying contractors first and only send you the leftovers.
- Sweet spot ($50–75): Good balance. Attractive enough that senders seek you out, reasonable enough that the math works for you.
- Premium ($100+): Fewer leads, but senders are more motivated to send quality referrals your way. Makes sense for high-ticket trades.
Think About ROI, Not Just Cost
Don't think "I'm spending $75 on a lead." Think "What's a new customer worth?"
- Average paint job: $3,000–$5,000. A $75 lead fee is 1.5–2.5% of revenue.
- Average roofing job: $8,000–$15,000. Even a $150 lead fee is less than 2%.
- Even if only half your leads close, the ROI is massive.
Changing Your Lead Fee
Go to your Profile → Edit and update the lead fee field. Changes take effect immediately for any new leads sent your way. Leads already in progress keep the old fee.
💡 Pro Tips
- Don't race to the bottom. Contractors who pay $25/lead often get the leftovers. The sweet spot for most trades is $50–75.
- Check the competition. Talk to other contractors in your trade to get a sense of going rates. It'll help you calibrate.
- If your average job is $5,000, a $75 lead fee is 1.5% of revenue. Even if only half the leads close, that's $75 for a $2,500 return. Hard to beat that.
- Experiment. Start at $50, see what happens for a month, then adjust up or down based on the volume and quality you're getting.